Our Story
Welcome to Amelia Aurora!
We’re Amelia and Aurora — two moms and lifelong friends who turned our shared passion for parenting and quality baby products into a dream come true. Our journey began years ago when we met at a local babywearing workshop. We instantly connected over the joys and challenges of motherhood — and the idea of creating something meaningful was born.
Our Mission
Our mission is simple: to make beautiful, practical baby gear accessible to all parents. In a world filled with flashy trends and mass production, we focus on comfort, safety, and connection — especially through the power of babywearing. Every product we offer is designed to help you stay close, move freely, and enjoy everyday life with your little one.
Our Collection
At Amelia Aurora, you’ll find a carefully curated collection of baby carriers, wraps, slings, and accessories that support both babies and caregivers. Whether you're looking for something lightweight for summer strolls or cozy for winter cuddles, we’ve got you covered. We test everything ourselves — because we use them too.
We regularly update our store with new styles and colors, always prioritizing safety, ergonomics, and beautiful design.
Our Vision
While we currently operate exclusively online, we dream of opening a physical studio one day — a cozy space where parents can try on carriers, get personal advice, and feel empowered in their babywearing journey. We believe in creating community as much as creating comfort.
Our Team
Our team is made up of fellow moms, doulas, and babywearing educators who are just as passionate as we are. From the moment you visit our website to the day you wrap your baby for the first time, we’re here to make sure you feel confident and supported.
Get in Touch
We love hearing from our customers and community! Whether you have a question, a suggestion, or just want to say hello — don’t hesitate to reach out. You can email us at info@ameliaaurora.com, and we’ll always do our best to respond quickly.
Thank you for taking the time to get to know us. We can’t wait to help you discover and celebrate the beautiful bond between you and your baby — one carrier at a time.
With love,
Amelia & Aurora